Web Toolbar by Wibiya
Login | Sign Up AnonymousUser
twiter
New to Comunitee?


or Sign Up with Email

Tech

>> APPNEXUS Latest News

MAY 18, 2015 - Huffington Post

A Must Read - Share

(VIDEO) Xaxis Deal 'Critical' To AppNexus' Future: CEO O'Kelley

Last year's deal in which WPP's Xaxis programmatic unit divested its ad-serving technology to ad tech outfit AppNexus was forged in the snowy hills of the Swiss Alps. "For five years, we had a good relationship," AppNexus CEO Brian O'Kelley tells Beet.TV in this video interview. "Last January in Davos, I found 15 minutes with Martin Sorrel and said, 'Martin, ...

Tags: (VIDEO) Xaxis Deal 'Critical' To AppNexus' Future: CEO O'Kelley,  Appnexus Latest News

MAY 12, 2015 - Business Insider

A Must Read - Share

The ad tech sector looks an awful lot like a bubble that just popped (GOOG, FB, MM, FUEL, TUBE, ORCL, AOL, YHOO)

It has been a rocky few months for the ad tech sector. The overall value of public ad tech company stocks fell 12% in the first quarter, according to tech investment bank LUMA Partners. Of those companies who underwent the high-profile IPO process, many — such as Tremor Video, Rocket Fuel, and Millennial Media — while growing revenue, also notched up ...

Tags: The ad tech sector looks an awful lot like a bubble that just popped (GOOG, FB, MM, FUEL, TUBE, ORCL, AOL, YHOO),  Appnexus Latest News