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>> APPNEXUS Latest News

MAR 19, 2015 - Business Insider

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New York adtech giant AppNexus buys digital advertising and analytics company Yieldex for $100 million

New York-based AppNexus acquired digital advertising and analytics company Yieldex for $100 million in cash and stock on Wednesday, the Wall Street Journal reports. The two adtech companies are merging ahead of what could finally be AppNexus's long-anticipated IPO.  AppNexus raised a $110 million Series E round in September from WPP, the largest advertising holding group in the world, and has gone ...

Tags: New York adtech giant AppNexus buys digital advertising and analytics company Yieldex for $100 million,  Appnexus Latest News

MAR 09, 2015 - Business Insider

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The world's biggest advertising company says Google is now its biggest partner — and it spent $2.9 billion on Google ads last year (WPP)

WPP, the world's largest advertising company, has just revealed Google is its biggest partner, in terms of where it plugs its clients' advertising money. And it's WPP's biggest media partner by quite some way. Speaking on the company's fourth quarter earnings call, WPP chief executive Sir Martin Sorrell gave some interesting nuggets about the company's media outlay last year. "Google ...

Tags: The world's biggest advertising company says Google is now its biggest partner — and it spent $2.9 billion on Google ads last year (WPP),  Appnexus Latest News