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FEB 24, 2014 - ReadWriteWeb

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Apple Is Losing The Battle For iOS Homescreens

Apple still reigns supreme on iOS homescreens—at least in the U.S.—but a host of Trojan Horses have been cropping up recently. Chief among them? Facebook and its family of apps. Owning The Homescreen It's not surprising that Apple's first-party apps would dominate iOS homescreens. After all, like Microsoft's Windows, most users are not sophisticated or ambitious enough to seek out an alternative to a platform's default apps, even when they're demonstrably better. It took the European Commission to force Microsoft to give its Windows users a real choice in browsers. In mobile, ... Read More

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