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APR 21, 2015 - Business Insider

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I'm learning how to code and now I feel like I could do anything

This is the first in an on-going series about my experience learning to code, what I’m learning, why it’s important, and how I plan to utilize these new found skills. I always wanted a super power as a kid. The closest I ever came was when I’d watch the Star Wars trilogy and play with Legos. It felt like there ...

Tags: I'm learning how to code and now I feel like I could do anything,  Aol Latest News

APR 17, 2015 - Business Insider

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The international boss at LiveRail tells us what's next for Facebook's huge ad-tech weapon (FB)

Facebook only bought video ad-tech startup LiveRail in July 2014, but it has already become a key weapon in its ad-tech arsenal, extending its advertising offer to publishers and advertisers beyond Facebook's own platform. Last month Facebook made the bold move of extending LiveRail's offering, to add new mobile capabilities. It means LiveRail now poses a serious threat to Google's ...

Tags: The international boss at LiveRail tells us what's next for Facebook's huge ad-tech weapon (FB),  Aol Latest News

APR 14, 2015 - GamePro

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AOL rolls out 'One' programmatic-advertising tool to rule them all

Few would deny the life-simplifying appeal of a one-stop shopping experience, and that’s just what AOL aims to offer brands in the world of programmatic advertising. The company’s new One by AOL platform, unveiled on Tuesday, promises a consolidated and holistic view of brands’ marketing expenditures and performance across all screens, including TV.Incorporating existing AOL brands including Adap.tv and Convertro, ...

Tags: AOL rolls out 'One' programmatic-advertising tool to rule them all,  Aol Latest News

APR 14, 2015 - TechCrunch

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AOL Unveils One, Its Big Bet On Programmatic Ads

 More than a year ago, AOL executives Tim Armstrong and Bob Lord first publicly outlined their plans to unify AOL’s various ad products as a single platform called One. Today that platform is actually launching. The company bills One (or, to use the full name, One by AOL) as the platform where advertisers can optimize their ad campaigns across channels ...

Tags: AOL Unveils One, Its Big Bet On Programmatic Ads,  Aol Latest News

APR 14, 2015 - New York Times

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AOL Unveils ONE by AOL, an Advertising Platform

The company says the platform will help brands spend their ad money to maximize the effectiveness of campaigns across various media.

Tags: AOL Unveils ONE by AOL, an Advertising Platform,  Aol Latest News