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AUG 22, 2013 - Business Insider

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Airbnb Wants To Make A Movie Made Entirely Out Of 6-Second Vines

Airbnb is teaming up with San Francisco-based ad agency Mullen to do something that has never been done before: It wants to make a movie entirely out of 6-second Vines. Brands have been utilizing the short video-making tool in various creative ways — from making personalized, moving baseball cards to revealing helpful life-hacks — but they usually exist only in their 6-second form. This project, called "Hollywood and Vines," would crowdsource travel-related videos and sew them together. Airbnb will tweet out shot instructions between August 22 and 27, and users can submit their ... Read More

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