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>> ADOBE SYSTEMS Latest News

JUN 28, 2013 - Business Insider

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Adobe Is About To Buy This Digital Marketing Agency For $600 Million

(Reuters) - Adobe Systems Incorporated said it had agreed to acquire privately held Neolane, which operates a software platform for managing digital marketing campaigns over multiple platforms, for $600 million in cash. The maker of Photoshop and Acrobat software said the move would "bring critical cross-channel campaign management capabilities to the Adobe Marketing Cloud." Adobe Marketing Cloud is a set of tools encompassing analytics, social, advertising, targeting, and web experience management solutions. Neolane, whose clients include Barnes & Noble and Bridgestone Tires, operates a ... Read More

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