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FEB 01, 2013 - Business Insider

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A Startup Called Wanelo Is Every Shopaholic's Nightmare And It Is Already Half The Size Of Fab

At 28 million visitors a month, Pinterest's traffic is monumental, but it is taking its sweet time to explain how it plans to make money from the huge number of people who share images they find interesting on the site. Entrepreneurs like Deena Varshavskaya of Wanelo see an opportunity in that. In particular, Pinterest's upstart rivals are attacking Pinterest's weakness: It doesn't distinguish for users which items out of billions are available for purchase. The opportunity is sometimes called "discovery commerce": sites and apps that offer things you didn't realize you wanted to buy until ... Read More

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