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FEB 05, 2013 - Business Insider

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50% Of Super Bowl Ads Worked Twitter Into Their Commercials [THE BRIEF]

Good morning, AdLand. Here's what you need to know today: According to Marketing Land, 26 of the 52 national Super Bowl ads mentioned Twitter in their spots. Considering that the Super Bowl generated 24 million tweets, that's a smart bandwagon to jump on. YouTube and Instagram each got a shout out, and Facebook was mentioned four times. Nothing for Google+, though. Publicis is merging Digitas and LBI to make a single digital agency network with 5,700 people in more than 25 countries. Digitas USA says it won't be undergoing any changes in the short term and Colin Kinsella will still lead ... Read More

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