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JUN 19, 2013 - Forbes

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The Game 7 Winner is Less Important Than Why The Miami Heat Are Better For The NBA Than The Spurs.

Essentially my thesis is this: The US sports culture would rather root for the team playing the team they hate than to watch two teams they love. The vilification of the villain is an economic essential, be it the Yankees in baseball in the World Series, or Duke in the NCAA basketball championship game, or Notre Dame playing for a national championship. The only exception is their home team. So for the rest of America without their own child in the fight, give me the hate-fest. It is not a coincidence that each of those above hate scenarios garnered great ratings.

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