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>> DAYTONA 500 Latest News

MAR 13, 2014 - Detroit Free Press

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NASCAR: Can Dale Jr.'s success help television ratings? It hasn't so far

Page views and social media mentions are spiking. Merchandise and diecast sales are booming. Even crowds for qualifying have ballooned. With two runner-up finishes in the wake of his second Daytona 500 victory, Dale Earnhardt Jr. is enjoying the best start of his Sprint Cup career, and virtually every available barometer reflects an accompanying bounce in buzz for NASCAR -- except the most important indicator.

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