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JUN 06, 2014 - Huffington Post

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Kobe Used LeBron's Cramps To Sell His Own Sports Drink

When LeBron James cramped up, Kobe Bryant saw an opportunity. Bryant made a conspicuous pitch for sports drink BodyArmor on Instagram just hours after James was forced to leave Game 1 of the 2014 NBA Finals against the Spurs late in the fourth quarter because of severe cramps. Earlier this year, Bryant told Forbes that he invested a "substantial" amount in the sports drink company. "Pro and college players should be allowed to CHOOSE what sports drink hydrates them the best and not be FORCED to drink LEAGUE SPONSORS. #AthletesChoice 2 much on the line for cramping ... Read More

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