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Politics

>> MITT ROMNEY Latest News

MAR 27, 2013 - New Statesman

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Out with the guru, in with the geek

What can the UK learn from US politics' number-crunching and precision-targeted campaigning?Wherever Barack Obama’s target voters were, his campaign team knew how to reach them. It knew which magazines they read and even which bus routes they travelled on. The precision-guided adverts that it placed helped propel Obama to victory against Mitt Romney in battleground states. The US president’s 2012 campaign was the fullest expression yet of what the American journalist Sasha Issenberg calls a “scientific revolution” in the way elections are fought. In his book The ... Read More

Tags: Out with the guru, in with the geek,  Mitt Romney Latest News