The Conservative peer and former deputy chairman on his fascination with polling and why Tory modernisation must continue. 1. You’ve written that in November 2004: "Almost overnight I became fascinated by polling and by what could and could not be achieved by the process." For the benefit of people who are interested in politics, but fail to understand the contribution that polling can make, could you try to explain your fascination with polling? I think the single most important contribution polling can make is to be a reality check. In fact that was the purpose of those ... Read More