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FEB 07, 2013 - Real Clear Politics

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GOP: Rebranding vs. Rethinking

E.J. Dionne, Washington PostWASHINGTON -- Rebranding is trendy in the Republican Party.Rep. Eric Cantor gave a major speech on Tuesday to advance the effort. Gov. Bobby Jindal wants the GOP to stop being the "stupid party." Karl Rove is setting up a PAC (it's what he does these days) to defeat right-wing crazies who cost the party Senate seats.But there's a big difference between rebranding -- this implies the product is fine but needs to be sold better -- and pursuing a different approach to governing. Here's an early action report.

Tags: GOP: Rebranding vs. Rethinking,  Eric Cantor Latest News