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JAN 31, 2013 - Business Insider

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Gallup Is Finally Reviewing Its Polling Methods After Its Awful 2012 Election Performance

Gallup announced on Thursday that it is reviewing much of its methodology after  finishing the 2012 election  24th out of 28 polling firms in accuracy. In its final poll before the election, Gallup projected Republican nominee with 50 percent of the popular vote to President Barack Obama's 49 percent. Obama ended up with approximately 51 percent of the final vote to Romney's 47 percent, meaning Gallup was about 5 points off. In a blog post on Gallup's website Thursday, editor in chief Frank Newport said that the company would review a host of its methods that failed the firm this ... Read More

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