Arnold Schwarzenegger: The One-Man Brand That America Keeps Buying
“Retirement is for sissies,” read the billboards for the new action film, The Last Stand, opening today. The words appear below a photo of the Governor of California Emeritus, who is firing a huge machine gun, while former constituent Johnny Knoxville, of “Jackass” fame, cheers wildly in the background.
Rest assured that the slogan is a deliberate message—at once cinematic, personal, and political—from Arnold Schwarzenegger and about Arnold Schwarzenegger. The ex-governor has said that he begins his film roles by deciding on the poster, and then works
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Arnold Schwarzenegger: The One-Man Brand That America Keeps Buying,
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