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FEB 26, 2013 - Business Insider

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Inside The PR Machine At The South Beach Wine & Food Festival

By all accounts, the Food Network South Beach Wine & Food Festival is a runaway success. Now twelve years running, originally starting as a humble one day celebration on the Florida International University Campus, the SBWFF has morphed into a four-day annual beachfront financial juggernaut, attracting big dollar sponsors, 60,000+ festival attendees and TV chefs clamoring to fortify their brands and touch their rabid fans. Every household name celebrity chef was in attendance Bobby Flay, Giada De Laurentiis, Masaharu Morimoto, Rachael Ray, Anthony Bourdain, Emeril Lagasse, Geoffrey ... Read More

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