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APR 26, 2013 - PBS

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How to Detect Original Journalism vs. Churnalism from Press Releases

When we launched Churnalism.com in the U.K. in 2011 it was not, shall we say, well received by some of those in the PR world. "PR industry hits out at Churnalism.com site" read a headline in the U.K. trade paper PR Week. One organization -- SWNS -- even contacted us to object strongly to the press copy based on their OnePoll surveys being highlighted on churnalism.com. We demurred. (You can read about it here.) Ruffling a few feathers was, we thought, a sign we were probably doing something right. The Sunlight Foundation appeared to think the same and got in touch to find out more about ... Read More

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