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JUL 18, 2013 - Business Insider

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Family Books $500,000 Private Jet Flight Through An iPhone App

Last month, a wealthy Middle East family paid $500,000 to charter a private jet to Europe. The price for the large, Boeing Business Jet wasn't all that unusual in the world of private jetting. What was unusual, however, was the way the family booked: through an Iphone app. "We were surprised," said Carol Cork, director of marketing at PrivateFly, the London-based jet charter company that took the Middle East booking. "But for us this was a massive verification of our mobile strategy." Private jet companies and their wealthy clients are quickly going mobile. While many aviation experts ... Read More

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