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FEB 22, 2013 - The Independent

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Digging trenchcoats: What makes Burberry our boldest brand?

It has become a familiar sight in London, the erection of the enormous marquee that hosts Burberry's grandiose Fashion Week shows twice a year in Kensington Gardens. For a single afternoon every six months or so, that spot just below the steps of the Albert Memorial boasts the much- vied-for, most-A-listers-per-square-foot title as one of the world's most famous names shows off its wares to press and buyers, pundits and brand die-hards.

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