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DEC 08, 2014 - Huffington Post

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This Is The Most Persuasive Word, According To Science

By Melissa Dahl Follow @melissadahl Getting people to carry out your bidding might be as simple as providing with them a reason, even if that reason is kind of dumb. That's according to the new book Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence, in which writer Tim David draws from research in psychology ...

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