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JAN 25, 2013 - Yahoo! News

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X and Z in favor as companies name new drugs

(Reuters) - They may be difficult to pronounce, but pharmaceutical companies eager to grab the attention of doctors and patients are returning to drug names starting with X and Z. Recent X-branded names include prostate cancer treatment Xtandi, lung cancer drug Xalkori, and Xgeva for cancer that has spread to bone. The letter Z is also becoming popular for new drugs like Zaltrap for colon cancer, melanoma drug Zelboraf and prostate cancer treatment Zytiga. ...

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