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>> TYLENOL Latest News

JUN 27, 2013 - Slate

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Step Away From the Tylenol

Do you have any Tylenol in your house? Not store-brand acetaminophen pills that you happen to refer to as Tylenol, but the real-deal Tylenol manufactured by Johnson & Johnson? How about Advil or Bayer aspirin? If you’re a doctor, a nurse, or a pharmacist, the answer is probably no. If the answer is yes, you’re wasting your money. And that’s what an awful lot of us are doing, according to intriguing new research from the University of Chicago Business School into the strange economic underworld of pure branding effects.

Tags: Step Away From the Tylenol,  Tylenol Latest News