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>> MICHAEL BLOOMBERG Latest News

OCT 02, 2013 - Huffington Post

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Mayor Bloomberg Launches 'I'm A Girl' Campaign In NYC To Raise Girls' Self-Esteem

There's a new ban in town. Mayor Michael R. Bloomberg isn’t going after New York's sugary drinks this time though. Instead, he plans to eliminate poor self-esteem in young girls. The city recently launched an ad campaign aimed at increasing girls’ self-confidence through positive messages. According to the New York Times, the ads tell girls that they’re beautiful as is and reject the “unattainable notions of beauty” seen elsewhere. Story continues below photo. The $330,000 campaign is called "NYC Girls Project" and its ads feature 21 girls of different ages and races, including ... Read More

Tags: Mayor Bloomberg Launches 'I'm A Girl' Campaign In NYC To Raise Girls' Self-Esteem,  Michael Bloomberg Latest News