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>> GATORADE Latest News

APR 16, 2013 - Time

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Beer’s Taste Alone Can Trigger Desire for Drink

The latest research shows that even the taste of beer is sufficient to activate the brain‘s pleasure circuits. “It’s the first drink that gets you drunk,” Alcoholics Anonymous warns its members, reminding alcoholics that even a sip can set off cravings. Now the latest research offers support for this effect, providing evidence that a tiny taste of beer raises dopamine levels in desire-related brain regions, especially in people with a family history of alcoholism. The study, published in Neuropsychopharmacology, involved 49 male beer drinkers with an average age of 25; , seven were ... Read More

Tags: Beer’s Taste Alone Can Trigger Desire for Drink,  Gatorade Latest News