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FEB 14, 2013 - Business Insider

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Plum TV President Tells Us Why He Wants The $100K Customer

After co-founding LXTV, longtime TV executive Morgan Hertzan acquired, and is now co-president of, Plum TV — a lifestyle network reaching more than 5 million of the most affluent viewers in the country. Among cable channels, its reach is tiny — but that's the point. Plum is targeted at a niche, upscale audience, and it's not for everybody. Plum TV is currently distributed on broadcast and cable TV in Los Angeles, Boston, Philadelphia, the Hamptons, Colorado, at PlumTV.com, and on Plum TV's video on demand iPhone app. We talked to Hertzan, who tells Business Insider he is going ... Read More

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