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MAY 07, 2014 - Variety

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NBC Is First TV Network to Buy Facebook Video Ads (EXCLUSIVE)

NBC launched a broad video-advertising campaign on Facebook to promote three midseason shows — “Rosemary’s Baby,” “The Night Shift” and “Undateable” — becoming the first television network to use the social media company’s autoplay video ads. The Peacock is looking to build awareness ahead of the TV premieres later this month, and Facebook is the... Read more »

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