Verizon And J.Lo Are Launching A Mobile Brand For Latinos
Wednesday, Verizon announced a new collaboration with Latino mega-star Jennifer Lopez to launch Viva Movil, a mobile brand targeting America's expanding Hispanic population. Lopez is the majority owner of the mobile brand and its chief creative office. With America's Latino population having grown by 48% since 2000, Lopez told the LA Times that customizing a service specifically for the Hispanic market ...
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