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FEB 07, 2013 - Business Insider

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Here's How Much It Costs To Buy An Ad In The Oscars This Year

Good morning, Adland. Here's what you need to know today: The Oscars are sold out and spots fetched up to $1.85 million for a 30-second unit, Adweek says. The awards show, which is often referred to among advertisers as the Super Bowl for Women, will be broadcast on  ABC Feb. 24. Last year, 40 million people watched the show. AOL has admitted that its ad network, Advertising.com, was a confusing array of services and has renamed the entire unit AOL Networks in order to "help all stakeholders better understand the rich stack of assets and robust technology it brings together for its ... Read More

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