Every Company Suddenly Needs Their Own Celebrity 'Brand Ambassador'
Why am I starting to get the impression that if you are a soft drink, beer, or mobile phone manufacturer, there is now some uber-imperative that you have to shell out millions and millions of dollars to get a Pop/Country/Rap Star, SI Swimsuit Cover Girl, or ex-Jersey Shore cast member to sign on as your “Brand Ambassador," "Creative Director," “Grand Poobah," or whatever you think will pull the chain of the great unwashed? As fellow Business Insider writer Laura Stampler pointed out last week, Justin Timberlake has just been appointed Creative Director of Bud Light
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