Duck Dynasty: A "Brand Pass"?
It appears that A&E is doing a reversal of sorts, by announcing that it will indeed continue on not only with the launch of the new season of Duck Dynasty in January, but also with filming of its patriarch Phil Robertson in the Spring. Reversals of this nature are somewhat rare in the marketing world and I for one usually recommend that a brand stick to its position on issues. But I guess A&E was using the show's hiatus as time to sort out its game plan. The Christmas Day marathon of the show should have clued us in to what that game plan might be.
Now I am not going to comment on
<em>Duck Dynasty</em>: A "Brand Pass"?
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