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>> ANCHORMAN 2 Latest News

JAN 17, 2014 - Popeater

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Anchorman 2 Media Blitz a Flop? Ron Burgundy Is Laughing All the Way to the Bank

Will Ferrell and the producers of Anchorman 2: The Legend Continues pulled out all the stops creating a months-long marketing campaign for the movie. But did it work? As with a lot of things related to marketing, that's a tough question to answer. But the campaign has set a new benchmark for movie marketing, with a months-long campaign built around real-world experiences and pranks rather than billboards and trailers and TV commercials. If anything, Will Ferrell might at least be showing us how movies are going to be marketed from now on. How big was the campaign? There were the Dodge ... Read More

Tags: <em>Anchorman 2</em> Media Blitz a Flop? Ron Burgundy Is Laughing All the Way to the Bank,  Anchorman 2 Latest News