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>> DREAMWORKS ANIMATION Latest News

13 HOURS AGO - Variety

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Digital Tracking: DreamWorks Animation to Find a ‘Home’ Atop Box Office

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more »

Tags: Digital Tracking: DreamWorks Animation to Find a ‘Home’ Atop Box Office,  Dreamworks Animation Latest News

14 HOURS AGO - Variety

A Must Read - Share

Digital Tracking: DreamWorks Animation to Find A ‘Home’ Atop Box Office

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more »

Tags: Digital Tracking: DreamWorks Animation to Find A ‘Home’ Atop Box Office,  Dreamworks Animation Latest News

MAR 25, 2015 - Boston Herald

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Dreamworks Animation won't get much relief from 'Home'

Massive write downs. Failed sales. Deep staffing cuts.It's a trifecta of troubles that has left DreamWorks Animation struggling to find its footing and move forward after the worst year and a half in its often rocky history.

Tags: Dreamworks Animation won't get much relief from 'Home',  Dreamworks Animation Latest News

MAR 25, 2015 - Variety

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DreamWorks Animation Won’t Get Much Relief From ‘Home’

Massive write downs. Failed sales. Deep staffing cuts. It’s a trifecta of troubles that has left DreamWorks Animation struggling to find its footing and move forward after the worst year and a half in its often rocky history. The company’s suffering won’t be alleviated when “Home,” its upcoming alien invasion film lands on Friday. The... Read more »

Tags: DreamWorks Animation Won’t Get Much Relief From ‘Home’,  Dreamworks Animation Latest News

MAR 22, 2015 - Radar Online

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