Dish Network Wants To Revolutionize How Advertisers Bid On Shows [THE BRIEF]
Good morning, AdLand. Here's what you need to know today: Dish Network is testing the concept of letting advertisers bid on shows in real time with last-minute ad space auctions. There will be a feature called "What's Hot Now" that will track and share what viewers are watching on their Hopper set-top boxes. Dish is the second largest satellite provider in the U.S. Chartboost, an SF-based gaming ad network, just raised $19 million. Sprint partnered with Daytona International Speedway. The race formerly known as the Daytona Shootout will now be called The Sprint Unlimited At Daytona.
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Dish Network Wants To Revolutionize How Advertisers Bid On Shows [THE BRIEF],
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