For all of the pregame hype, the new crop of commercials for the 2013 Super Bowl were sort of like the kitchen emptied by an insatiably hungry goat in a Doritos spot. Maybe Madison Avenue has run out of great ideas. Haven't we seen all of these a) extremely dumb guys, b) wacky old people, c) blockbuster movie trailers before? Still, there were some funny sales pitches worth buying into, plus a few not-so-beautiful losers.