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MAY 07, 2013 - Business Insider

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Big Data Firm Claims To Know The Secrets To A Successful Hollywood Script

The rise of big data is taking hold in Hollywood. Studios are becoming more and more reliant on consultants to make decisions at every point of production. A major advocate of this trend is former statistics professor Vinny Bruzzese, who has started aggressively pitching the script evaluation services of his company, Worldwide Motion Picture Group (MPG), according to a New York Times profile. For as much as $20,000 per script, Bruzzese and his analysts will break down the script and compare it to other movies in an extensive database. MPG uses data from focus group ... Read More

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