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JUL 05, 2014 - San Francisco Chronicle

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Anthony Goldschmidt, designed movie posters, dies at 71

When E.T., the extraterrestrial, and his human chum Elliott reached across the cosmos to share a luminous touch of the fingertips, Anthony Goldschmidt was the unseen hand that brought them together. Starting in the early 1970s, Mr. Goldschmidt was in the vanguard of designers infusing a fresh marketing approach into a business whose messages had grown stale, said Joel Wayne, the former executive vice president for creative advertising at Warner Bros. If the Academy Awards honored graphic design and market strategy, "I believe Anthony Goldschmidt would be the first recipient," Rosenberg ... Read More

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