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13 HOURS AGO - New York Times

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Yahoo Buys Polyvore, a Site Focused on Shopping

Yahoo has acquired Polyvore, a social shopping site that lets users pick and share clothing ensembles — and purchase all items shown.

Tags: Yahoo Buys Polyvore, a Site Focused on Shopping,  Yahoo Latest News

14 HOURS AGO - Yahoo! News

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Yahoo nabs social shopping site Polyvore to boost digital ad strategy

Polyvore's CEO promised the platform "will still be the same Polyvore that you love" while also briefly revealing new product features and perks are on the way.

Tags: Yahoo nabs social shopping site Polyvore to boost digital ad strategy,  Yahoo Latest News

14 HOURS AGO - Business Insider

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Yahoo buys fashion website Polyvore

(Reuters) - Yahoo Inc said on Friday it agreed to buy fashion start-up Polyvore to help drive traffic and strengthen its mobile and social offerings.Yahoo, which did not disclose terms of the deal, said Polyvore will accelerate its 'Mavens' growth strategy.The company has been focusing on four areas — mobile, video, native advertising and social — which it calls Mavens, ...

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15 HOURS AGO - Wall Street Journal

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Yahoo to Buy Social Shopping Site Polyvore

Yahoo Inc. agreed to buy social shopping site Polyvore Inc., a move intended to enhance the portal’s “Mavens” growth strategy.

Tags: Yahoo to Buy Social Shopping Site Polyvore,  Yahoo Latest News

15 HOURS AGO - Yahoo! News

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Yahoo's latest purchase is digital fashion community Polyvore

Marissa Mayer opened up the Yahoo warchest once again, and this time it was to buy the "leading social shopping site," Polyvore. Yahoo's purchasing the whole kit and caboodle from the sounds ...

Tags: Yahoo's latest purchase is digital fashion community Polyvore,  Yahoo Latest News