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MAR 29, 2013 - Time

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Why Apparel Companies Compete To Outfit College Hoops Teams

The overall No. 1 seed Louisville Cardinals have been donning polarizing uniforms in the NCAA men’s basketball tournament this year. Young fans seem to love the new unis. The older ones, not so much. But Louisville and its athletics department didn’t have a say in the design, only the color scheme, say Louisville officials — because in the relationship between college athletics and apparel companies, the Nikes and Adidases of the world hold the cards. In the old days, basketball and other college sports teams would simply purchase uniforms from vendors. But big-time college sports is ... Read More

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