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JAN 18, 2014 - Huffington Post

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UBC's Sauder Holds Lecture In World's Smallest Classroom (VIDEO)

What if you walked into an elevator and inside was a marketing professor, waiting to give you a free lecture? For a bunch of people in downtown Vancouver, that very thing happened. The result? A lesson conducted in the world's smallest classroom. As part of a new marketing campaign, UBC's Sauder School of Business turned an elevator in Gastown's The Landing building into a classroom on Thursday and caught the whole thing on video. Unsuspecting people (and even a few dogs) were treated to a free and fast lecture on planning fallacy. “I wasn't sure what the response would be like, but it ... Read More

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