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Business

>> TIME, INC. Latest News

APR 30, 2013 - Inc Magazine

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These Guys Turned Coolers Into a Luxury Item

The young founders behind Yeti Coolers will change the way you think about coolers.Forget mousetraps--build a better cooler. Brothers Roy and Ryan Seiders seized upon that idea in 2006 when they launched Yeti Coolers, an Austin-based business that sells extrarugged, "grizzly proof" coolers designed to keep ice from melting for longer periods of time. Yeti products can retail for up to 10 times as much as coolers sold in big-box stores like Walmart. Still, outdoor enthusiasts have fallen for the brand, hook, line, and sinker. With an 829 percent three-year growth rate and $29.2 million in ... Read More

Tags: These Guys Turned Coolers Into a Luxury Item,  Time, Inc. Latest News