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>> BURGER KING Latest News

MAR 03, 2013 - Time

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The Real Reason We Love Some Brand Logos — And Hate Others

The fast food chain Wendy’s recently rolled out a new logo, its first such change in nearly three decades. The name is still written on a slight angle, but the phrase “old fashioned hamburgers” is gone entirely. And while the red-haired cartoon Wendy looks similar, her shoulders — with Little-House-on-the-Prairie-style sleeves — have been cropped from the picture. The Old West-style font and curlicues have also been replaced with a borderless white background and handwritten-script font the company calls “contemporary and iconic.” Updating to a more modern brand image is the most common ... Read More

Tags: The Real Reason We Love Some Brand Logos — And Hate Others,  Burger King Latest News