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JUN 28, 2013 - TheStreet

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The Deal: Adobe Buys France's Neolane for $600 Million

NEW YORK (TheDeal) - Adobe Systems 's $600 million purchase of French marketing campaign management company Neolane Inc. promises to advance the digital media software developer efforts to expand its presence in cloud marketing. Neolane, which received venture funding from Battery Ventures LP, Auriga Partners SA, XAnge Capital and Chairman Gilles Queru, manages campaigns that include e-mail, mail, call centers, mobile devices and social media. The company describes its services as "conversational marketing" that can be geared toward individuals. Its customers include global firms such as ... Read More

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