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>> AMERICAN EXPRESS Latest News

MAY 07, 2013 - Forbes

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The ABCs Of Building A Cause-Related Brand

Big brands have embraced cause-related marketing.  From Member?s Project by American Express to the American Heart Association endorsement of Cheerios, large brands like to link themselves to worthy causes.  Launching a cause-related campaign is simple: just find a cause, fund it, and trumpet the results.

Tags: The ABCs Of Building A Cause-Related Brand,  American Express Latest News