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>> TACO BELL Latest News

MAR 15, 2013 - San Francisco Chronicle

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Taco Bell's pricier fare spurs rebound

Taco Bell's pricier fare spurs rebound [...] the taco seller is Yum's fastest-growing brand in the U.S. Meanwhile, sister chain KFC is closing stores, and Pizza Hut is locked in a price war with Domino's Pizza and Papa John's International to sell pies as low as $7.99. Taco Bell is having success appealing to young men and women with ranch- and nacho cheese- flavored taco shells and a Chipotle-esque menu of citrus-herb-marinated chicken and cilantro rice. Taco Bell has been justifying the pricier fare with a series of TV commercials starring celebrity chef Lorena Garcia, who created the ... Read More

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