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>> TACO BELL Latest News

MAR 21, 2013 - Fast Company

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Taco Bell's Lesson In High-Low Branding

It's a tale on crunchy extremism: On one end there's dudebros and Doritos Locos Tacos, on the other easy listening and Cantina Bell. Taco Bell has had an insane year: hiring 15,000 new people, outgrowing KFC, Pizza Hut, and McDonald's. To hear Daniel Gross of the Daily Beast tell it, that surge is due to a "neon-orange, meat-filled miracle taco"--the Nacho Cheese (and increasingly legendary) Doritos Locos Taco, which sold about a million day in 2012. That's a lot of taco. So much so that Taco Bell's parent company, Yum! Brands, saw profits grow by 23%. According to what CMO Brian Niccol ... Read More

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