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>> PUBLICIS GROUPE Latest News

MAR 23, 2015 - Business Insider

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Publicis boss Levy on French politics: 'We have a French disease, which is half-pregnancy' (PUB)

On the morning after the French conservatives narrowly managed to hold off the rise of the far-right National Front (FN) party in the country's local elections, one of the most famous and successful businessmen in the region, Publicis Groupe CEO Maurice Levy, was disappointed. And he's not enamored with politics in Britain, either. Speaking at Advertising Week Europe in London ...

Tags: Publicis boss Levy on French politics: 'We have a French disease, which is half-pregnancy' (PUB),  Publicis Groupe Latest News

MAR 23, 2015 - Business Insider

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Online ad revenue at risk in war on 'click fraud'

By Jennifer Saba and Jim FinkleNEW YORK/BOSTON (Reuters) - A growing number of U.S. companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals.Spurred by a warning in December by the Association of National Advertisers (ANA) that businesses ...

Tags: Online ad revenue at risk in war on 'click fraud',  Publicis Groupe Latest News

MAR 16, 2015 - Business Insider

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This email from Sir Martin Sorrell to his biggest rival proves the WPP chief does have a softer side (WPP)

Publicly, WPP boss Sir Martin Sorrell's relationship with rival advertising agency network boss Publicis Groupe's chief executive Maurice Lévy has been thorny, to say the least. For years they have been directing insults at each other through the press and on stage when they appear at public events. Sorrell has described Lévy as the "Freddy Krueger of advertising," for example, ...

Tags: This email from Sir Martin Sorrell to his biggest rival proves the WPP chief does have a softer side (WPP),  Publicis Groupe Latest News