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>> PHILIP MORRIS INTERNATIONAL Latest News

FEB 13, 2015 - Huffington Post

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The Way A Cigarette Is Packaged Can Make A World Of Difference

Smokers are less likely to seek cigarettes if the packaging is plain, as opposed to packs that have brands on them, according to new research from the Universities of Exeter and Bristol in the U.K. Researchers recruited 144 adult smokers to participate in experiments that tested the Pavlovian response to smoking stimuli. They were instructed to choose whether or not ...

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