PBR Owner Making a Bid for Twinkies
The private-equity firm that owns Pabst Blue Ribbon beer is planning to bid on the Hostess cake brands division – which includes Ding Dongs, Ho Hos, Drake’s Devil Dogs, and…Twinkies. Could a PBR-like revival be in the snack cake’s future? PBR and Twinkies may not seem similar. One is a cheap-but-popular beer, especially beloved in hipster urban neighborhoods. The other a once-pervasive childhood staple with a bit-role in the Hostess bankruptcy proceedings. But both are iconic legacy brands that were once very much in demand. PBR has been revived. Twinkies ain’t doing so well.
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