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>> STARBUCKS Latest News

JUL 29, 2013 - Fast Company

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Paying With Your Phone Is Becoming More Popular, Especially At Starbucks

Mobile payments account for 10% of all transactions in U.S. Starbucks. An interesting titbit was buried in last week's financial results from Starbucks: Mobile phone payments in the firm's coffee shops have crossed the 10% threshold. Good news for Starbucks's chief digital officer Adam Brotman, whose next initiative, the wireless charging mat, hits Silicon Valley shops next month. The firm's digital initiatives, such as its addition to Apple's Passbook roster last year, seem to be paying dividends--in every sense of the word--on the revenue front. Starbucks was one of the first firms to ... Read More

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