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>> AMERICAN EXPRESS Latest News

JAN 31, 2013 - Forbes

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Mercedes Channels American Express In Virtuoso Super Bowl Spot

Daimler AG pulls off a tricky feat with their new Super Bowl spot: reinforcing the prestige of the Mercedes brand while introducing a product whose low price threatens to undermine that very exclusivity.  To do so, they borrow a time-honored branding technique from American Express.

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